See How the Existence and Future Journey of the Newspaper. Newspapers become one of the media for the public to get information that is popular around them in addition to television, radio, and magazines. Not only that, newspapers also sometimes alternative media for advertisers to advertise their sales business.
However, as the times have always relied on technology. Even print newspapers have slowly been transformed into online newspapers that can be accessed by readers online as well.
In fact, we certainly will easily find the latest portal sites and news portal sites from existing print newspaper companies. Such as the Washington Post, the New York Times, The Guardian, and Reuters.
Good and Bad, What Is The Value In Online Newspapers?
One thing that is superior in online media such as online newspapers. Namely the information we get can be obtained very easily, quickly, even for free. There are even some news media portals that specialize themselves in a topic. So that we can focus on finding what information we want on that portal. In this case, you can subscribe to be able to get more interesting and well-organized news than news that is provided free of charge. What else makes it different? Very clear, namely advertising.
It Is Not Common Anymore If Providers Of News Information Such As Newspapers Rely On Advertising
No kidding, the percentage that can be allocated for advertising alone can reach 70 percent. With the remainder only relying on income from selling the newspaper and the subscription fee. If they receive donations from readers. Of course this can also increase their income a little later, although not too much. Because of these habits and traditions, it seems like the same thing applies to online newspapers today. But the problem is, the ads that are displayed are very much different from the ads in previous print newspapers. We may often encounter some very aggressive advertising interruptions, disturbing us when reading, to make the experience of reading the online newspaper very uncomfortable.
Plus the information provided is often truncated and not complete at all and as a whole. Do not be surprised, this is indeed one way of business so that every page can be inserted ads so that more pages are opened by readers, of course, revenue from ads on each page will also increase a lot.
Although a good step in terms of business. When viewed from the value of the quality of the news itself it seems less good than a printed newspaper. Not to mention the various words that only copy and paste from previous online newspapers to patch the lack of information from the latest online newspapers published.
Online Newspapers Are The Evolution Of Print Newspapers
Maybe yes, in terms of business alone. However, in terms of quality and information about the contents of the newspaper, it seems that it will not be able to compete with printed newspapers that are more interesting, weighty, and accountable.
This can be seen as where printed newspapers have almost accurate information because of local coverage such as community, finance, and entertainment conducted by professional journalists. In this case, of course, a journalist will cover according to journalist ethics and focus on the news that will be written later.
Different from online newspapers, which of course the orientation will lead to getting as much income as possible and looking for the best techniques to be able to attract readers and compete with other news portal sites.